We measure the effectiveness of our spending by evaluating the «payback period,» which we view as the number of quarters it takes for a quarterly cohort of sellers» cumulative transaction revenue net of transaction costs to surpass our sales and marketing spending in the quarter in which we acquired that cohort. (sec.gov)
We exclude Starbucks transaction revenue and Starbucks transaction costs because we anticipate that Starbucks will transition to another payment processor in the future. (sec.gov)
«It would be possible, therefore,» says Caughey, «for a regional bank to increase its fee - based revenue and an international bank to increase its interest - based transaction revenue and for both to claim additional market share.» (gfmag.com)