"Trigger campaigns" refer to a method of marketing where certain actions or events by customers or users serve as triggers for specific targeted marketing messages or actions. Full definition
Each parent trigger campaign focuses on changing the conditions of a particular school. (educationnext.org)
Though time based and exit - intent campaigns are most frequently used, the conversion rate of tab triggered campaigns is orders of magnitude higher than the other, «automatic» triggers. (privy.com)
In just the past couple of weeks I have had the honor of visiting Yu Ming Charter School, an awesome dual - immersion Mandarin - English program in Oakland, City Charter School and Global Education Academy, two terrific charter schools serving different neighborhoods in Los Angeles, and Desert Trails Charter School, a great new school started under a recent Parent Trigger campaign in Adelanto. (ccsa.org)