Call tracking is not a new idea — it has been around for almost 20 years — but it remains the single most valuable tool for understanding true return on investment for marketing initiatives. (ivet360.com)
Smart investors try to boost true return by using low - cost investments and tax - loss harvesting to minimize taxes. (cnbc.com)
More to the point, Dēmos» implied premise, that there is a meaningful true return to a mutual fund with actual fees and transaction costs added back in, is nonsense. (badmoneyadvice.com)