A growth hacker will combine unconventional marketing strategies that can result in acquiring more customers, increasing revenue and being in better competitive position. (entrepreneur.com)
To promote the movie, the folks at 20th Century Fox have cooked up a somewhat unconventional marketing strategy: while hitting all the usual social media bases (Twitter, Facebook, Instagram), Taken 3 is also being promoted on LinkedIn. (entrepreneur.com)
Levinson is the coiner of the term «guerrilla marketing;» his popular 1984 book Guerrilla Marketing showed how business people with limited resources could use unconventional marketing tools to advertise their wares and services. (csrwire.com)