The phrase "underserved market" refers to a group of potential customers or consumers who are not being adequately catered to or provided with necessary products or services in a particular industry or location. Full definition
They're mostly going up in underserved markets in the suburbs of big cities and in smaller metropolitan areas. (nreionline.com)
As an industry, we can no longer afford — both in financial terms and in basic human terms — to keep talking about serving underserved markets more effectively. (acefitness.org)
We are developing a range of products and services that are focused on infant and maternal health; a substantially underserved market. (nayahealth.com)