The revised Guidance also incorporates two sets of self - regulatory principles agreed among stakeholders: one will support comparison tools to better comply with the Directive and the other will help the enforcement of unfair commercial practices rules against misleading and unfounded environmental claims. (herbertsmithfreehills.com)
Platforms must state clearly that rules on unfair commercial practices do not apply to private persons selling goods, and search engines should be required to clearly distinguish paid placements from natural search results. (herbertsmithfreehills.com)
Once again, the European Commission held that the per se prohibition of itinerant trading in certain products is not to be found in the exhaustive black list of per se unfair commercial practices. (europeanlawblog.eu)