Perhaps the most likely contender — as far as the board of directors are concerned — is a relatively unfamiliar name to fans. (squishturtle.com)
Mostly, however, one encounters unfamiliar names and what they saw. (haberarts.com)
One can see it in the article's examples, with staggering prices for unfamiliar names: as with fashion, the hottest brand names can swiftly rise and fall. (haberarts.com)