If you have a unique brand name and no one else is bidding on it, there's usually no need to spend extra money for CTRs on a search engine results page (SERP) that is already covered with your organic results. (entrepreneur.com)
This series of articles on Harper's Bazaar has been amusingly helpful with some of the more difficult and unique brand names. (fashioninflight.com)
A great username is a differentiator — a unique brand name — something that completely sets you apart from every other person on a dating site. (myintimcity.com)