→ Brief brand statement highlighting the unique value you offer (your branded, keyword - rich LinkedIn profile headline may work here) (executivecareerbrand.com)
Personal Branding — helps you differentiate the unique value you offer those target employers, and know how to communicate that value. (executivecareerbrand.com)
Branding is built around the unique value you offer specific target employers and differentiates the value you offer, over your job - seeking competitors. (executivecareerbrand.com)