The phrase "upstart competitors" refers to new or recently established businesses that are challenging or competing against more established and well-known companies in the same industry. Full definition
Hackett has focused on streamlining Ford's core vehicle business while also recasting the company's message for investors who are captivated by self - driving cars and the arrival of upstart competitors such as Tesla. (businessinsider.com)
An industry may seek to capture a regulatory agency in order to entrench incumbent companies in the industry and raise barriers to entry by upstart competitors. (conciseencyclopedia.org)
The names in this battle range from giant tech companies like Apple, Amazon, Samsung, and Alphabet, to upstart competitors focusing on small niches within the home. (visualcapitalist.com)