Second, when the brand wishes to ride the wave and trend of mobile, and wants to establish its space and usage share on the mobile channel. (entrepreneur.com)
That Microsoft picked up 0.5 % usage share in the period to land at 2.3 % indicates that as a percentage of its total share, this holiday was big for it, even if its total share gain pales compared to Apple's dominance. (techcrunch.com)
And you should not include the Android devices here since Android has no tablet marketshare and app development / usage share outside of the limited influence of Amazon tablets that are Amazon specific. (gigaom.com)