The phrase "utilitarian function" means something that is designed or used mainly for practical purposes or everyday needs. It focuses on usefulness and efficiency rather than aesthetics or personal preferences. Full definition
Don't assume your customers look at a collar and lead for mere utilitarian function. (petbusiness.com)
Canadian Tire has launched a new app for holders of its cross-branded Mastercard that blends utilitarian functions like everyday mobile banking payments with loyalty badges and promotional offers. (moneysense.ca)
Selecting them for their capacity to contain and reflect stories, like personal and collective identities, Magor reveals a resonance that goes beyond their mere utilitarian function through transformations and shifts. (dreamideamachine.com)