Video game sections of retailers are now full of toys. (polygon.com)
By embracing physical versions of games that would at one point have been considered digital exclusives, retail can offer more reasons for a consumer to browse its shelves, to discover games she would have otherwise missed, and to make retail video game sections once again a destination for excitement and discovery. (npd.com)
Chris Kohler is the author of Power - Up: How Japanese Video Games Gave the World an Extra Life, and the founding editor of Game Life, the Webby - nominated video game section of WIRED. (bossfightbooks.com)