Not only viral ads attract a ton of attention if done right, they are almost universally fun to watch, and definitely require a great deal of creativity. (skadate.com)
Old Spice's strange viral ad campaign, «Momsong,» with mothers weirdly stalking their sons and singing about leaving the nest, appears to have given the brand a bigger perception boost with mothers than the apparent target audience of men 18 - 34. (brandindex.com)
Old Spice's strange viral ad campaign, «Momsong,» with mothers weirdly stalking their sons and singing about leaving the nest... (brandindex.com)