Barkan had his own viral moments, giving interviews on CNN and MSNBC and getting audiences with various senators, including Jeff Flake and Susan Collins. (businessinsider.com)
Represent's chief marketing officer, Bobby Maylack, told CNBC late Thursday that the company focuses on capitalizing on viral moments, and has worked with hundreds of different celebrities in the past. (cnbc.com)
As anyone who's tried to do it knows, intentionally creating viral content is extremely hard, but smart campaigns will be prepared to take advantage of potentially viral moments if they stumble upon them. (epolitics.com)