Is it just proof of the (for lack of a better term) viral nature of an internet based culture? (writerunboxed.com)
With viral nature of social media, Paris to San Francisco is closer than it used to be. (graffuturism.com)
Yet, although the unprecedented viral nature of the ALS Ice Bucket Challenge captured the attention of the general public, scientists and policymakers alike, to what extent did its success persist over time? (scientificamerican.com)