It is the same as virtual gift cards to be honest. (goodereader.com)
We just added virtual gift cards to our shop, so this year we'll be giving them out in varied amounts based on what you spend. (blog.natalieborton.com)
For example, don't start outright with $ 5,000 purchases on virtual gift cards if you can't afford to spend that much. (millionairemob.com)