Visual appeal refers to how attractive or appealing something looks. It is based on the visual elements such as colors, shapes, and textures that evoke a positive response from our eyes. Full definition
They expect great visual appeal of both content, as well as a learning platform. (elearningindustry.com)
They add visual appeal as well as flavor, but if you can't find these, substitute other peppers that are medium - hot and richly flavorful. (fieryfoodscentral.com)
I SO totally get the lamp for visual appeal thing... I do that in a hallway too. (atthepicketfence.com)