It leaps off the page with vivid words and pictures, and is immediately noticed and remembered. (fishmanmarketing.com)
On the contrary, go into details, share stories, describe places you've seen using vivid words and talk about the way they made you feel. (datingadvice.com)
For example, the authors use the petitioner's brief from Lawrence v. Texas to illustrate one type of priming strategy: repetition of vivid words; 8 the briefs from Redding v. Safford United School District to illustrate the importance of telling stories from different points of view; 9 and the dissenting opinion from Utah v. Strieff to show the effectiveness of adjusting the plot presented by facts.10 (legalwritingjournal.org)