NASA has gotten into the act using the tools of social media to tamp down occasional waves of hype surrounding a serious challenge — efforts to find and track asteroids that might someday collide with Earth. (dotearth.blogs.nytimes.com)
This is a country whose football team is regularly thrust high on waves of hype and nationalist tubthumping, then brought crashing down in a violent mess of disappointment and recrimination. (sbnation.com)
That goes especially hard for Star Wars, a cultural juggernaut that's been riding its own waves of hype for decades, to frequently mixed results. (news.avclub.com)