In 2012, Google officially launched the «webspam algorithm update,» an algorithm specifically targeting link spam and manipulative link building practices. (searchenginejournal.com)
Last year, Matt Cutts — head of Google's webspam team — announced that guest blogging was «done,» inciting, seemingly overnight, a stampede away from it. (buycalls.com)
Rand noted in another post, «To me, the most exciting part about this is the potential to reduce webspam and return to a more purely editorial model. (searchmarketingstandard.com)