The phrase "whole ethos" refers to the values, beliefs, and overall character of a person, group, or organization. It represents their fundamental principles and guiding philosophy. Full definition
It's surprising, given that the Body Shop's whole ethos of natural, eco-friendly products has become more relevant and mainstream in the past 10 years. (fortune.com)
«I'm certainly not into product placement for the sake of it,» Pearce tells Fortune, «but I love the bottles and the company's whole ethos.» (fortune.com)
The whole ethos of the science of agriculture points to further movement along this trajectory. (religion-online.org)