And once again, an energy transition could prove hugely disruptive, creating whole new categories of jobs while making old ones obsolete. (discovermagazine.com)
Lite accomplished what was then seen as an impossible feat — selling a diet beer to men — thereby creating a whole new category: reduced - calorie brews. (fortune.com)
CHESKY: You know we've completely changed, or we've created a whole new category of how to «stay.» (fortune.com)