It's so much fun, there are so many combinations and variations; with just one swap of an ingredient, you have a whole new thing! (topwithcinnamon.com)
But to produce them on a large scale and market [them], it's a whole new thing, and it requires a lot more expertise that maybe in - house researchers just don't have.» (sciencemag.org)
I think they got some of the most fun jobs in the company because they're at the beginning of a whole new thing. (scientificamerican.com)