Unlike traditional green tea, matcha is made from powdered whole tea leaves, meaning you get a potent boost of antioxidants. (blog.booyafitness.com)
Cofounder and president: Seth Goldman, age 35 Business: Maker of barely sweetened bottled iced tea and fully biodegradable tea bags filled with whole tea leaves Founded: 1998 2000 revenues: $ 2 million Projected to become profitable: 2002 Number of employees: 12 (inc.com)
Finely powdered whole tea leaves provide a higher concentration of nutrients than tea that is simply brewed with leaves. (greenblender.com)