Since whole wheat products contain the bran and the germ, there is a small amount of (healthy) fats present. (smallbites.andybellatti.com)
The many benefits of whole wheat products are being recognized more and more by consumers. (whfoods.org)
If you use the right whole wheat recipe your cupcakes will not come out dense and dry like the way people describe whole wheat products. (prettylittleapron.com)