It found a great way to market itself through the mis use of word YOGA and projecting itself as a new age Yoga. (awakeninnerbuddha.in)
While the Sanskrit word yoga is commonly defined as «to join» or «to attach», many scholars have posited that in fact the paramount definition comes from Patanjali's Yoga Sutras (1:2, chitta vritti nirodhah): «The cessation of the fluctuations of the mind.» (sonima.com)
The word yoga, which is cognate with the English word «yoke», means union with God and the way to that union. (religion-online.org)