According to a new report by Business Insider Intelligence, the use
of beacon technology may soon expand beyond the retail market, too.
Westfield Group, an Australian firm that owns, develops, and manages shopping centers in the United States and around the world, has a subsidiary (Westfield Labs) that is currently
testing beacon technology for possible use in its locations across the world.
«We believe we have improved on the best airport apps in the market, with the combination of personalised flight information, live queue times and our new
beacon technology which helps people navigate seamlessly through the airport.»
The mobile application includes a location enabler which alerts visitors to special deals, offers and attractions in Dubai using
new beacon technology.
While this effort represents Target's foray
into beacon technology, the Minneapolis - headquartered retailer is not alone.
Consumers have their phones with them wherever they go, and as a result, marketers will increasingly
adopt beacon technology.
Even though the possibilities are limitless, she said retailers have been reluctant to aggressively test
beacon technology due to fears of inundating the consumer with offers, or breaching their sense of privacy.
In this article, I'll highlight the
ways beacon technology can improve college campuses and provide examples of how actual colleges are using this technology today.
Look for
incorporated beacon technology which would allow the AMLABEL to offer generalized wayfinding, customized tours and a complete interactive visitor experience.
Real estate pros are learning
how beacon technology can help them zero in on potential clients passing by For Sale signs (see «Real Estate and the Internet of Things»).
According to new findings by ABI Research, the use
of beacon technology is set to hit the mainstream market this year, following a strong third quarter in 2015 in shipment data and contract figures.
With beacon technology, the customer sees personalized deals and bargains on their smartphone whenever they step into a store.
Thanks to
beacon technology, which can alert a retailer when a customer has entered or left a store, retailers have been able to increase operating profits 9 %, with an ROI of 175 %.
The beacon technology supports mobile devices with Bluetooth 4.0 running on Apple iOS 8 and above or Android 4.3 and above.
Gatwick has launched a new app offering passengers personalised flight alerts, real - time queue updates for check - in and security, intuitive navigation using
beacon technology, and shopping, restaurant, and airport offers.
Elsewhere we are seeing increasing use of
beacon technology, AI and predictive analytics supported by bot technology.
With the help of
beacon technology, house hunting could require a lot less effort in the near future.
In examining how the Internet of Things will change the way people buy, sell, and manage property over the next few years, it's clear that the universe of Internet - enabled devices and
beacon technology could also change the way the industry organizes itself.
Still, there is a place for the private sector, and one key area is in the development of
beacon technology and the Internet of Things.
Called GoTour Onsite, the new version uses
beacon technology to enable house hunters to tour a model home on their mobile device.
FWD 2014 brought live demonstrations of
beacon technology that made all the talk about the «Internet of things» seem real — and valuable to real estate agents and brokers — for the first time.
is working to develop a proof - of - location protocol for the blockchain using
beacon technology.
«This holiday season... might prove to be the apps» tipping point thanks to more sophisticated tools at retailers» disposal, including mobile mapping, payments, price - comparison tools, image recognition features and
beacon technology.
Retailers already are using
beacon technology, which can alert smartphone users when they are near a store carrying a product in which the shoppers have shown interest online, among other things.