"Big advertisers" refers to large companies or businesses that spend significant amounts of money on advertising their products or services.
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In my view, if that pattern continues, I will only be able to conclude that the media are simply afraid of offending
big advertisers like Coal and so forth.
The storefront is also about to start consulting
with big advertisers about the kinds of advertising that will appear in the digital editions it sells.
With newspapers watching subscription rates fall, classified ads move to the web and
big advertisers disappear in a wave of retail consolidation, a fear of the web and of blogs is natural.
Twitter is already having to compete with the likes of Google and Facebook for the attention
of big advertisers that are prepared to spend big, so possibly recruitment is just seen as a smaller fish that's not worth frying.
At YouTube's headquarters just south of San Francisco, Google built a huge workshop it calls BrandLab, where sales people shepherd representatives
from big advertisers like Coca - Cola and Toyota through online advertising lessons.
After several years of moving money out of TV ad budgets to experiment with new digital outlets and social media,
several big advertisers are spending more on the boob tube — and the result, according to ad buyers and other executives familiar with the pace of this year's «upfront» negotiations, are a series of rate increases that TV has not won since the end of the last U.S. recession.
The British government and several
other big advertisers pulled their ads from YouTube earlier this year because they appeared alongside videos containing extremist, homophobic or racist content.
Germany's Adblock Plus is one of the most contentious outfits of its kind, mainly because it
forces big advertisers such as Google to pay to get their ads through the Adblock Plus filter.
Nestlé, whose brands include Purina, Gerber and Nespresso, is the
latest big advertiser looking to simplify its agency relationships and save money.
The figures also come amid the world's
biggest advertisers P&G and Unilever criticising the «walled gardens» some social networks are perceived to operate in.
After a decade in the advertising game, during which it has become the fourth largest ad network in the world, Barcelona - based ad company ExoClick «s
biggest advertiser vertical is dating.
Germany's ProSiebenSat.1 Media SE, Italy's Mediaset SpA, and France's Television Francaise 1 SA have agreed to jointly push their web - video efforts to better negotiate
with big advertisers.
It's not quite a pay - to - play operation as it only charges
the biggest advertisers, such as Google (goog) and Amazon (amzn), for whitelisting their «acceptable» ads.
Some of the world's
biggest advertisers have put an unprecedented $ 26 billion in business up for review, setting off an industrywide showdown.
This week AT&T, Verizon and Johnson & Johnson —
some the biggest advertisers in the U.S. — were among a number of companies that pulled hundreds of millions of dollars from Google and YouTube, amid concerns their brands appeared alongside offensive content promoting terrorism and hate.
Some big advertisers have already started to speak out.
Here's a list of some of
the biggest advertisers who have stopped their spend with Google and YouTube in the UK:
«I come from a family of small business owners, and if my grandparents and my parents were told that one day they could use the same tools as the world's
biggest advertisers, I think they would never have believed it - and yet that is absolutely true today,» Mendelsohn says.
«All the tools that exist are virtually the same, [no matter] if you are one of the world's
biggest advertisers, or if you are just starting up... Actually, I think that some of the most innovative and most entrepreneurial of our advertisers are small business owners, and that is definitely true in this region as well, where we see people looking to connect with the people that matter to them.
De-cluttering «Nestlé, one of
the biggest advertisers in the U.S., is looking to pare down its agency roster,» write Ad Age's Jessica Wohl and Megan Graham.
We also don't have marketing costs, unlike Super-Pharm, which is
the biggest advertiser in the economy.»
What I've come to realize is that
the biggest advertisers in the world are taking something for granted.
And
some big advertisers have already walked up to the line with Silicon Valley.
Usually it's
the big advertisers that make the big headlines when it comes to digital marketing.
In fact, during election cycles, political campaigns are among Facebook's
biggest advertisers.
Bionade's marketing budget is a fraction of that at Coca - Cola, one of Australia's
biggest advertisers.
«The formula industry is
a big advertiser.
I know you have to rearrange how you think because
the big advertisers have so brainwashed us into thinking baby can not «feel wet», but for generations cotton worked perfectly, and babies bottoms were healthy and generally rash - free and diaper - cream - free.
And count on Facebook to interpret its Terms Of Service exactly as it wants them to apply at that moment... particularly if (potential or actual)
big advertisers might be the beneficiaries.
He is also
a big advertiser in newspapers.
Keen to woo Paris's singletons with a bit of pampering, Meetic,
the biggest advertiser in the sector, this year organised what it calls «Operation Boudoir», a vintage 1950s - style lorry which serves as a mobile massage and manicure salon on the streets of Paris.
Don't assume you'll always get the best deal from the largest providers or
the biggest advertisers.
When comparing loans, don't assume you'll always get the best deal from the largest providers or
the biggest advertisers.
It's because the people who are on the boards of museums are the biggest clients with
the biggest advertisers.
The biggest advertisers are investment banks, which rake in money no matter what happens to everybody else.
ExxonMobil is
a big advertiser in the Times at a time when the Times» financial results are under pressure.
The hypnotic trance that their money causes the conservative masses to fall under works every time, as the Soros Left loves to explain (and what a surprise — the New York Times is one of Mother Jones's
big advertisers).
«Soooo @IngrahamAngle what are
your biggest advertisers... Asking for a friend,» Hogg tweeted, adding the hashtag #BoycottIngramAdverts.
Hogg, who has more than 730,000 followers on Twitter, responded to her on Twitter; «Soooo @IngrahamAngle what are
your biggest advertisers... Asking for a friend.»
Political leaders and
big advertisers are increasing the pressure on social media companies do more to remove objectionable and illegal material from their platforms.
Hogg tweeted out a list of Ingraham's
biggest advertisers to his 600,000 followers urging them to call the companies and express their concern.
Big advertisers are wary about working with Facebook after its recent data scandal, M&C Saatchi founding director David Kershaw told the BBC.