In this presentation, he gives international publishers an idea of what to expect as
local bookstore shelf space inevitably diminishes.
After all, the biggest adjustment for publishers is to learn how to reach markets
without bookstore shelf space, and bookstores are affected equally whether they lose a customer to ebooks or to online print purchases.
So far, only in English - language countries has the digital revolution extended so far that it is clearly
reducing bookstore shelf space and forcing publishers to really rethink their futures in a world where «putting books on shelves» will not be the strong value proposition for authors it has always been.
The once elusive but highly sought
after bookstore shelf space is no longer the Holy Grail of publishing that it once was, especially in light of increasing online sales and the understanding that even Big Five titles struggle for prime shelf space in retailers» stores.
Driven by both the shift of reading to digital platforms and the reduction
of bookstore shelf space, book retail sales are quickly moving from brick stores to online channels.
Because so many are published each year, frontlist books compete with each other for
the bookstore shelf space, promotional and media opportunities, and marketing dollars that contribute to their sales.
That took the account that sold upwards of 10 percent of most publishers» books, and a far greater percentage of
the bookstore shelf space for backlist, off the board.