Sentences with phrase «brand personality»

Further, the results indicate that the level of avoidance predicts the types of brand personality that are most relevant to anxious individuals.

High - energy rocker music, local beers showcased across the bar and décor distinct to the neighborhood adds to a unique brand personality.

However, these shop floor employees are arguably the most important community in your business for creating a real brand personality that is regularly and consistently experienced by your customers.

«Together we have successfully built Jägermeister to be the top selling liqueur and an iconic brand personality in the US market.

Results show that anxiously attached individuals are more likely to be differentially influenced by brand personalities.

Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.

His drugstore chains, the most recognizable of which is Rexall, never built much brand personality.

These features really do alter brand personality and perception, explains research in the Journal of the Academy of Marketing Science.

For example, if one of your key differentiators is your game - changing app, emphasize your break from the mainstream with an edgier brand personality.

Kleinberger believes Menchie's succeeds because it has created a product line that is unique and different, and that the company has a compelling brand personality.

Everett is the founder of Walking TALL International and author of Corporate Brand Personality — Refocus your Organization's Culture to build Trust, Respect and Authenticity.

Since the Colonel's death years ago, it's arguable KFC exists on momentum alone — certainly not from a consistent, cohesive brand personality.

«But really the point of difference over time is giving the No Cow brand a personality and creating an emotional connection with consumers.

«Brockmans» innovative flavor profile and sensual brand personality gained significant popularity among our European audience after its introduction,» remarked Bob Fowkes Director and Co-Founder of Brockmans Gin.

Each pumpkin indicates a different flavor, which according to Pelliccio, also represents the fun brand personality and the artistic inspiration that drives the development of the SuperSeedz flavors.

Exciting and sincere are important brand personalities, because they capture the intimate personal relationships between consumers and brands.

The new RX - 7 expresses Mazda's stylish, insightful and spirited brand personality.

It epitomizes the Polaroid brand personality and brings together a host of features that will delight kids and parents alike.»

Hey, when we choose colours, we believe all colours have emotional connections and we try to use this when evoking brand personality.

It's important to show your brand personality in everything you share with customers to make a lasting connection.

This genuine positive sentiment the influencers have towards your brand can help portray your brand personality in a positive light.

For example, my agency's brand personality is timeless and sophisticated — not trendy or flashy.

When I came here I looked at our brand but also our brand personality versus other tech companies - what I found was they were almost indistinguishable - no one was carving out a unique personality.

Moser recommends that «if your brand personality is a little more reserved and thoughtful, then sophisticated colors will reinforce those qualities.»

Now that you have your brand personality, pick your color palette and develop a visual look and feel.

When Kasisto is recruited by a bank to build its bot, it begins the process by asking about the bank's brand personality and target audience, to adjust the bot's language and style accordingly.

Companies need to know which media, channels, and devices work best at conveying promotions, messaging, and brand personality to Millennial targets, and they should use each to its unique advantages.

But more Millennials than other generations also listed being available, supporting causes, and having a brand personality.

Therefore, marketing language, brand personalities, company - supported causes, and endorsements need to be credible.

Each brand should uniquely determine their best balance between (1) efficiency, (2) quality, (3) brand personality, (4) regulatory compliance, (5) costs and (6) customer value.

It's a powerful ethos you discover by analyzing your brand personality, your positioning, your promise to your customers, your sales and billing practices and map that onto your long - term goals and objectives.

This exercise is meant to give your brand personality and in order to do so you might have to roll up your sleeves and get ready to be comfortable with informality.

It helps give your brand a personality.

Having a brand personality can help set you apart from you competitors giving you a competitive advantage.

Your brand personality needs to speak to your target audience.

To be fair hashtagging is very over (ab) used but the #toomanywordsinatag can be used lightheartedly to get a point across as long as the recipient is aware of the brand personality.

At the end of the day, of course, you have to think about your brand personality.

I do find however, that retail marketing and brand directors, and brand strategies are generally not closely enough aligned to staff training programs in order to achieve the level of brand personality that is needed.

The keystone of O - I's investment is to offer the spirits industry an integrated facility which can design, produce and decorate the glass packaging through which they communicate their brand personalities to customers around the world.

«Our new packaging focuses on Essentia's brand personality and our clear point of difference,» said Tahne Davis, Director of Brand Development and Visual Merchandising at Essentia Water.

They learn about your brand personality, culture and operations with the rest of your Surlean Foods team.