While the company opened two new locations, it also added a new self -
service bread market where customers can interact with the staff about its products.
KANSAS CITY — With sales volume still under pressure in the
commercial bread market, bakers increasingly are looking beyond mainstay bread categories in their pursuit of growth.
B.B.U. also is looking to position the company more favorably in the whole
wheat bread market.
DuPont Nutrition & Health sets a new direction for India's
flat bread market with the launch of its array of solutions for Indian rotis in packaged format.
Kids as organic opportunity An organic entry in the children's
bread market represents an attractive opportunity, said Mr. Garfinkel of Hain Celestial.
More than 10 % has been wiped off the value of the
UK bread market in the past 12 months in the wake of deep price cuts.
George Weston Foods chief executive Andrew Reeves said about $ 100 million in value has been stripped from the $ 2 billion
bread market since Coles and Woolworths cut the price of housebrand bread late last year, forcing Weston and rival Goodman Fielder to reduce the price of leading brands such as Abbott's Village, Tip Top, Helgas and Wonder White.
Unicorn Ingredients, a leading British supplier of ingredients for the bakery and
specialist breads markets has been awarded the BRC Standard for Agents and Brokers as a Broker of seeds, oils (sesame and olive), honey and pulses.
Over the past year, innovation in
the bread market has been characterized by products that offer a new twist on established bread categories.
New product introductions also targeted the breakfast, premium and organic segments of
the bread market.
Each of these ideas and several others became a reality in
the bread market over the past year, and baking executives interviewed by Milling & Baking News said there are plenty more in the innovation pipeline.
This bread market, which is being tested at the two newest locations, allows customers to sample and talk with Breadheads about what type of bread they might like or would go best with a meal.