Sentences with phrase «broad match keywords»

The best thing about phrase match keywords is that they really help to weed out the unwanted Internet users better than broad match and modified broad match keywords.

Getting your name out there is important and using broad match keywords to bring in new Internet users by the plentiful is one way of getting things done.

I always try to avoid broad match keywords when building my strategy.

In reality, the results are not that different from broad match keywords that you set up, but the slight change does help to focus better on your intended target audience.

Rely too heavily on broad match keywords and you'll end up with huge numbers of irrelevant impressions.

The PPC advertiser who is relying on an account entirely consisting of broad match keywords is being very lazy indeed and this laziness is costing him or her money.

Yello = Ad groups that should be restructured Orange = Ad groups containt too many broad match keywords Red = Ad groups need better performing ads in terms of CTR

Broad match keywords also help to account for any kind of keyword variation possible too.

In simple terms this means that when you set up a modified broad match keyword for sneakers (something like... + Adidas + female + sneakers), your PPC advertisement will only appear when ALL three keywords are used by the Internet user.

Did you know that by selecting broad match keywords, your ad could populate even when a user misspells the keyword, or if it is just a related search?

Broad match keywords need to be included, but they should not be selected by default.

Hence the title... broad match keyword type.

It happens because the advertisers are targeting highly competitive broad match keywords «seo software» and «marketing tool», which are a part of thousands of other long - tail keywords.

In most cases, clickthrough rates on broad match keywords are much lower than on other keyword match types too, because many people click to see if the search listing applies to them only to realize that it was not what they were looking for.

The modified broad match keyword will only trigger your PPC advertisement if ALL of the keywords in your keyword phrase are used by the Internet user.

They also show you things you should be working on such as ad groups that should be restructured, ad groups that contain too many broad match keywords, and ad groups that need better performing ads in terms of CTR.

Broad matched keywords also don't distinguish between plural and singular search terms so your ad will be shown regardless of the syntax used by the searcher.

In this example, you would simply type nike running shoes to add it as a broad match keyword.

Broad match keywords will be just as important as your direct keywords usage in anchor text.

Broad match keywords can help to sweep up the traffic that you might have missed with other match types.

The broad match keyword will be triggered when any of the words in the keyword are used by the Internet user and in any order too.

What are broad match keywords?

If you need to better manage your budget, invest more in phrase match keywords, as it is probable that you will achieve a lower cost per click (CPC) than with broad match and modified broad match keywords.

When you include the plus (+) sign in front of a broad match keyword, Google automatically knows that what you actually want to do is to turn this broad match keyword into a modified broad match keyword.

For example, it is important to note that broad match keywords can be helpful to the PPC advertiser in some respects because the broad match keyword will drive more traffic to your site which is something that helps let people know that you exist.

Essentially, broad match keywords are the keywords that tend to cost the most for the PPC advertiser to run because the number of Internet users who might enter the phrase into the search engine query box is bound to be very high.

If you are selling premium dog biscuits, you obviously will want your ad to be shown when dog owners search for those products, so the broad match keyword you first choose may be, in fact, «premium dog biscuits.»

If for example your broad match keyword is «book,» users typing in terms such as «used book» or «latest books» will be shown your ad.

The broad match keyword women has generated 1.1 m impressions, again in South Africa; the phrase which generated the most impressions for the keyword was naked women at only 21,000, revealing a massive range of keyword terms generating impressions from just one core keyword.

Google is smart enough to understand synonyms and related words, so it will attempt to interpret the search query and pair it with any broad match keywords in your ad campaign.

Broad match keywords can significantly increase your ad coverage and your ads will show up for many more people.

Broad match keywords are basically the opposite of exact match.

No broad match keywords — Don't bid on broad match keywords.