Sentences with phrase «to build psychographic profiles»
Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters» decisions.
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Building psychographic profiles on a national scale required data the company could not gather without huge expense.
The personal information that Cambridge Analytica pulled helped build psychographic profiles that assessed things like IQ, agreeableness, political views, and personality traits.
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
Building psychographic profiles of individual voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.
Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters» decisions.
The Times added that «roughly 30 million contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.»
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
Of those, roughly 30 million contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.
Kogan then shared that data with Cambridge Analytica, which was «building psychographic profiles» on American voters in order to target them with ads.
The Times found that Cambridge Analytica's data for «roughly 30 million [people] contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.»
The Times added that «roughly 30 million contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.»
Of those, roughly 30 million — a number previously reported by The Intercept — contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.
This data haul «contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles,» according to the New York Times.
This kind of message targeting didn't require using purloined Facebook user data to build psychographic profiles of voters.