Over the past dozen years
of buyer research and buyer persona development, I can boil the acquiring of profound buyer insights down to two big things: qualitative synthesis and context.
Depending on the problem statement, selecting the right buying groups and segments open to qualitative
buyer research becomes important.
The study does not state the exact reason, but one reason could be that
buyers research policies of at least 3 - 4 insurers before making a purchase decision.
With two out of three
buyers researching real estate professionals online, and most of them from mobile devices, you can't afford to neglect your online reputation.
Tony Zambito advises that Best - in - Class organizations
use buyer research to solve otherwise perplexing mysteries, remove the bias in subjective internal opinions, and remove the agenda surrounding buyer persona development.
This reflects other surveys and trend studies by the NAR that
prove buyers research online long before contacting a real estate agent.
The efforts of the project
on Buyer Research that we engaged with Tony on are currently being utlized throughout the company's organization from sales to engineering with great results.
If you shortchange the process of
doing buyer research, I guarantee you will spend more money building irrelevant content.
These videos aren't just a great introduction for
home buyers researching a move to the region; they also subtly introduce The MacDonald Team as a local real estate authority.
In 2012, B2B Marketers will begin to incorporate the two sides
of buyer research and analysis into Buyer Insight 2.0 — data and context.
Map Different Buyers to the Buying Cycle
Your buyer research will reveal which buyers are involved in the buying cycle and at which steps.
It takes a team effort, good facilitation, a commitment to qualitative
buyer research, and executive sponsorship.
In B2B buying, there is usually a critical path to a purchase, which can be uncovered through highly skilled qualitative
buyer research.
Best - in - class organizations I have worked with in the past few years have used third party qualitative
buyer research to attain a deeper understanding of their buyers and customers.
Buyer Activities: Activity - based qualitative
buyer research can be very illuminating.
I have seen it in my own qualitative
buyer research.
All three views (trending analytics, qualitative
buyer research, and buying scenario planning) should be incorporated into marketing planning and strategizing.
The other half of the equation must involve a commitment to qualitative
buyer research.
Putting a box around a win / loss approach and calling it qualitative
buyer research is loaded with peril.
The other option is a 20 percent discount on an inspection, expected to run about $ 100, of any vehicle that
buyers researched using CarFax.
It is quite important that
a buyer researches well before buying a home insurance.
Before you write off utilizing a website for increasing your sales, consider this: 80 percent of potential
buyers research on the internet before purchasing.