Managing Customer - Loyalty Programs teaches owners and managers the purpose and strategies
of different reward structures — such as membership - based, discount - based and point - based programs.
Because of
the different rewards structure, choosing between the cards should come down to the following consideration.
The Discover It is similar to the It Chrome in cardholder perks and fee structure, but has
a different reward structure:
First, Costco switched from American Express as its card partner to Citi, so Costco customers with the old Costco American Express card received a new Citi Costco Anywhere Visa (offer currently unavailable), which has
a different reward structure from the old American Express cards.
When comparing the Ink Business Cash ℠ and Ink Business Preferred ℠ cards, the most prominent difference you'll likely notice is that each card uses
a different rewards structure.