By taking customer's feelings and
emotional associations into account in both choosing colors and sending out promotions, the company says, your business can create a memorable visual identity.
Appeal to external sources of credibility, like credentials, and internal sources of credibility,
like emotional associations that already exist.
So, rather than encouraging negative
emotional associations with food, here are some suggestions from a few of my favorite experts: Dr. William Sears, author of The Successful Child, Dr. Cathryn Tobin, author of The Parent's Problem Solver, and Dr. Jane Nelsen, author of Positive Discipline A-Z.
Then, too, the singing of old salvation hymns may awaken long - forgotten
emotional associations from the early life of the individual.
Not only do we have two different systems — logic and instinct, or the head and the gut — that sometimes give us conflicting advice, but we are also at the mercy of deep -
seated emotional associations and mental shortcuts.
By taking subjects that carry
strong emotional associations, Tuymans is able to create facsimile copies of heavily loaded subjects and transform them into otherworldly, ghostly remnants of their former selves.
The intimacy of Scully's creative process, in which paint is layered while he manipulates it using brush strokes and sensitivity, offers a very sensual and tactile materiality while colors, often subtly harmonized, evoke
deep emotional associations.
Amir H. Fallah's portraits and installations are composed collaboratively, using objects and textiles that participants deem significant, to develop an exploration of the ways that identities are formed out of
emotional associations with - and nostalgia for - specific products, objects, and places.
Systematic densitization and counter conditioning are used to teach the puppy that previously fearful experiences can have a
positive emotional association.
Simplifying his compositions, Scully's repetitive forms resemble architectural elements and harmonious interaction of the colors evoke the
profound emotional associations.
These people seem to lack not any reasoning ability but
the emotional associations that guide reasoning.
It is, Whitehead maintains, at a higher level of experience that the object disengages itself from
emotional associations and appears to us simply as an object, i.e., as a cognitive object.
The limbic system is the collective name for structures in the human brain involved in emotion, motivation, and
emotional association with memory.
But visual signs do sometimes have
emotional associations.
Memory cells were labeled in three parts of the brain: the hippocampus, the prefrontal cortex and the basolateral amygdala, which stores memories»
emotional associations.
Grey and dreary as the wintry days may be, swapping monotonous outfits for something more bright and vivacious makes the cold more bearable (mainly because bright colors, according to The Journal of Genetic Psychology, elicit mostly positive
emotional associations, while dark colors elicit negative emotional associations).
After mulling over the list of words in our edible category, Stoney discerned that each food had
an emotional association that singles might find desirable in a potential partner.
Further, there could be sensory or
emotional associations with the word and the image: slaking thirst, warmth, coldness, comfort, and so forth.
But they are still objects, defined not by
our emotional associations and childhood memories, but by cold facts such as weight, reflectivity, contrast, etc..
We are all engaged in a continuous internal dialogue in which the meaning and
emotional associations of one thought trigger the next, usually without our being consciously aware of the process.
The limited color palette also eliminates
our emotional associations with color, drawing our attention to the creative and technical processes and meaningful details in the narrative of the works.
Fraught with
emotional associations, «Red River Valley» is a painting that says more than, «What you see is what you see.»
Drawing from architecture, Crain's work negotiates the conditions of a given or perceived space, often referring to the environment of the exhibition itself, as well as to
the emotional associations to moments and memories of elapsed experience.
Test the finalists for memorability, spellability & hearability and
emotional associations with a large random sample in your target demographic.
We actually tested them online with real consumers with some «See it, say it, hear it, spell it» tests, also testing
the emotional associations with the different names we were considering.