After working
in content marketing for enterprises and startups for more than 20 years, she's looking forward to exchanging ideas and lessons learned with other content marketing practitioners.
For many B2B marketers video content is the biggest step
in a content marketing plan, the one thing that is tackled last because it takes more resources to produce.
Many companies at the beginning of this decade were throwing up half - hearted blog posts on their company websites, just to say they were
participating in content marketing.
In content marketing on TV, it's often better to have a passionate and lucrative niche following than to fail to appeal to a mainstream mass audience that no longer really exists.
Keep in mind that while the primary social media platform preferred by your audience should be heavily
focused in your content marketing strategy, it is important that you do not ignore other channels.
Our research has consistently shown that commitment tends to strengthen as an organization becomes more sophisticated /
mature in its content marketing efforts.
Our take: No matter how many things you do
right in your content marketing, none of it matters if you aren't checking to ensure that your content is truthful.
The best place to start is to think of all the different parts of your organization (including outside contributors) who have a
stake in the content marketing your organization creates.
As this story has shown, profiling on the factors mentioned and not understanding the goals and motivations of buyers, can lead to a significant
drop in content marketing effectiveness.