That's very reasonable compared with other forms
of lead magnet delivery... considering this is one of the most advanced lead capture tools on the market.
In addition to offering a
free lead magnet to generate opt - ins, you can offer free bonuses that people will receive after they submit your opt - in form.
Using lead magnets, which offer potential clients something of value, will help your company attract more buyers and sellers.
In this article, I'm going to share the 11 highest - converting
lead magnets from that experiment.
Lead magnets work particularly well at driving offline leads to your online opt - in forms.
I ran a small experiment in which I tested a handful of
new lead magnet ideas, picked the ones that performed the best and then showed them to visitors on relevant pages.
When you deliver value instantly with a
great lead magnet, your new sign - ups will be eager to continue getting value from you by reading your emails.
At the same time, create an
amazing lead magnet and bonuses to make your opt - in form irresistible to visitors.
But sooner or later you're going to run into a problem:
lead magnet delivery, aka digital asset delivery.
Offer a separate but
related lead magnet, such as an ebook related to the course topic, to generate more opt - ins.
Don't worry if your
first lead magnet and opt - in form design don't reach your conversion goals.
A PDF Version is the
easiest lead magnet to create — it's simply your blog post or article saved as a PDF.
We do offer additional list building training, complimentary software and
lead magnet packages but these are all optional and intended to help you build, manage and grow your list.
You can have a
signature lead magnet or create several different ones for more opportunities or to test for the best performing.
In publishing, the most
common lead magnet is some sort of free content: usually chapters from your book, or perhaps even an entire ebook.
Before you even think of creating an ad, you should have some sort
of lead magnet.
Lead magnets work extremely well to build your list using social media marketing tactics.
Once I finish my
new lead magnet, I'm going to set up a distinct squeeze page for each source of traffic.
Using your case study or a pdf expanded version of it can be a
great lead magnet to gather the email addresses of potential clients.
Instead, offer a
free lead magnet, and you'll convert a lot more visitors into subscribers.
Learn 5 key elements in creating an
irresistible lead magnet and how to create an effective marketing plan to sell your books.
PDF Versions work
as lead magnets because if your article is full of useful tips, your readers want a hard copy they can refer to later.
We convert visitors into qualified leads by
creating lead magnets such as webinars, white papers and case studies that segment prospects by their level of interest in your services and their propensity to make a hiring decision.
Having one or more
lead magnets on your site is one of the most effective tools there is for converting visitors into subscribed prospects with whom you can maintain contact.
Checklists convert well as
lead magnets because they provide condensed information, usually on a single page, that can be consumed quickly.
Many email marketers working in a wide variety of industries have great success in building their lists by
advertising lead magnets through promoted posts on Facebook.
When they click on that link they then receive a welcome email plus download link for the
relevant lead magnet.
Secondly, because the page contains
multiple lead magnets, your visitors are going to be coming back to it again and again and this is going to skew the data collection within Google Analytics.
You can sell your a PDF ebook from your website, or give it away as a
powerful lead magnet to grow your email list, bring in new clients, or build your personal brand.
For an effective lead generation solution, you'll also need
lead magnets such as homes lists and property websites, along with an integrated CRM system to capture and nurture leads.
Below you'll find a few simple ways to you can make yourbackground summary a
job lead magnet.
Maybe they toss a little «opt in for weekly updates» email opt - in on their side bar, or create a
sub-par lead magnet that doesn't convert...
If this isn't possible for you to do (or you just prefer not to do it), you can use a high quality free stock photo from a site like Unsplash, or a simple picture of your
actual lead magnet.
You set up your ad in Facebook, have a landing page on your website which offers an
excellent lead magnet and you have placed on your «thank you» page a Facebook conversion pixel that will fire after each email opt in.