But an analysis of its first month on the market has critics wondering if the web search giant should do a little corporate soul - searching and stay
clear of the hardware business.
The company sold
most of its hardware business in 2004 and it's now focusing on what's called IT services, a growing field in the technology sector.
B&N is reportedly interested in getting out
of the hardware business while Microsoft is looking to give consumers more reasons to migrate to its so - far tepidly received Windows 8 OS and give the company a greater foothold in the online publishing business.
Amazon had similar supply chain issues when they first tested the
waters of the hardware business, and even after five years, they still couldn't keep the Kindle Paperwhite in stock for most of the past two months.
Even if there was no active guidance of Nike's efforts through that relationship, Nike's
exit of the hardware business would certainly assuage what might escalate into the kind of competitive situation that pushed Google chairman Eric Schmidt off Apple's board in 2009.
SAN FRANCISCO — Barnes & Noble has gone back to its roots — and arguably the strongest
spot of its hardware business — with the new Nook GlowLight e-reader.
Hayes says Google is taking a broader
view of its hardware business — that's easily seen with the hiring of Rick Osterloh, former president of Motorola, as the company's head of a unified hardware division.
Although NeXT only shipped about 50,000 units and eventually dropped out
of the hardware business, the company profoundly influenced the current generation of technology.
«They are not completely getting out
of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» an unnamed source told The New York Times.
Barnes & Noble is mostly out
of the hardware business, so its primary concern is selling you content.
Earlier today we broke the news that Barnes and Noble was thinking of getting out
of the hardware business and was going to start licensing out its apps and ebooks to Samsung and Microsoft.
«They are not completely getting out
of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» said this person, who asked not to be identified discussing corporate strategy.
If sales lag and B&N gets out
of the hardware business, I'm in a bind.
The tablet will be made by Microsoft, which has mostly stayed out
of the hardware business.
Last month, when rumors circulated that the company was looking at getting out
of the hardware business, B&N spokesperson Mary Ellen Keating told CNET, «We have no plans to discontinue our award - winning line of Nook products.»
Awhile back I suggested that Amazon ought to get out
of the hardware business and focus all their efforts on making their reader app the finest on the planet.
«They are not completely getting out
of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content» said the NYT source.
While B&N will continue to offer its NOOK GlowLight eReader, the move essentially gets the retailer out
of the hardware business.
«They are not completely getting out
of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» someone familiar with Barnes & Noble's strategy told The Times.
After Sega was forced to bow out
of the hardware business, there was a brief period in which the creativity that was lavished over their Dreamcast - era titles carried over to new consoles.
Just recently, an analyst mentioned that failure means Nintendo may have to move out
of the hardware business.
An analyst recently made a very interesting comment, saying that Nintendo Switch aka Nintendo NX's failure means Nintendo may have move out
of the hardware business.
Yeah, all these people clamoring for them to drop out
of the hardware business and release games on PC are kind of missing the point I think.
In comparison, Google has never made much money out
of it hardware businesses and all things considered, Google's hardware units have often lost money.
But while other companies have taken this as a cue to get out
of the hardware business or push toward commodity status, Fitbit is doubling down on premium devices.
Chen is a pragmatist, and has been warning that he would get out
of the hardware business should he see no future in it, and this move is the first step towards realizing that goal.
BlackBerry announced that it is getting out
of the hardware business.