Purchase intent refers to the likelihood or intention of a person to buy a product or service. It indicates how interested or inclined someone is to make a purchase.
Full definition
Once you've weighed the traffic potential and
purchase intent for the terms, you should be able to easily pick the keywords and groups you'd like to target.
In other words, you want your ads to show up for internet searches that indicate a
strong purchasing intent — you want to be seen by people who want your product or service.
«Lower funnel» simply means the page is
around purchase intent, whereas «upper funnel» are typically pages that are more informative and educational.
We understand the growing demand for cleaner label products, and we strive to achieve exceptional flavor and quality as we develop products grounded in consumer trend and
purchase intent research.
These may be measurable in dollars and percentage points, or improved brand perception and
purchase intent over time.
Combined with the platform's buying trigger and
purchase intent insights, customers can reach out at exactly the right time to the right companies and buyers.
By creating the sense that there's more to the demo than meets the eye, these demos generate ongoing interest that translates
into purchasing intent.
Furthermore, our quantitative research
shows purchase intent numbers that are well above last year's at this time.
Your most promising audiences are those already making their way toward buying a publication like yours soon — people with the magical combination
of purchase intent and a specific interest in your genre.
The Nielsen report shows a 38 % lift
in purchase intent for buyers who consume expert content vs. branded content.
For instance, VW might identify a customer with
high purchase intent after they visit several car dealerships in a week.
In a conversation last month, before the sales numbers were reported, he downplayed concern over preorder numbers, saying «We see
purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I'm still optimistic.»
A Marketing Evolution study commissioned by inPowered late last year found that when consumers read something positive about a product or brand from a credible source, it increases
purchase intent by 50 %.
More memorable than the usual text and image combo, Facebook video ads deliver strong brand recall and high engagement — and
drive purchase intent.
After this year's E3, Final Fantasy XIII, releasing early next year in North America, clocked in at number four for
overall purchase intent, according to research firm OTX.
TechTarget Revolutionizes Account - Based Marketing (ABM) and Sales Productivity with Latest Release of Priority
Engine Purchase Intent Platform
For example, the Learn & Explore experience is driving a significant increase in
purchase intent such as a 101 percent increase in visits that include an «Add to Cart» click.
Prioritize those prospects based on their likelihood to purchase through integration with DiscoverOrg's buying trigger and purchase intent data
Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials - Hedonistic Indulgence - but also high
purchase intent at different price points.
Corporate brands like Proctor & Gamble and Volkswagon have been running test campaigns with promising results: VW saw a measurable lift in sales last spring after targeting ads to households with high
auto purchase intent (as determined by looking at data sets that included auto lease expiration dates).
According to the Auto Demand Index put out by TechnoMetrica Market Intelligence, there is going to be what it terms «a continued deceleration in momentum for
vehicle purchase intent among U.S. consumers.»
What the Illuminas infographic doesn't show, but study does, is how tablets and smartphones «are impacting use and
future purchase intent for standalone consumer electronic devices.»
Eddy: Review scores matter when a campaign has been engaging with a core gaming audience, because ultimately the score does matter to that sector.However, the review isn't the
singular purchase intent decision point with core gamers — that happens much earlier; andprimarily that's the job of well - messaged video content in an awareness programme.
Even without having as much awareness as it had previously, Williams notes that there is still a very strong
purchase intent behind it.
If a company is launching a brand new platform and system, as Nintendo is with the NX, they need much more time to build awareness, hype, and
purchase intent from consumers.
Indeed, among Android phones, it ranked the second highest in terms of
imminent purchase intent, with 6 % of current Android phone owners (including perhaps some former BlackBerry owners) planning to lay down dollars to pick up the privacy - focused keyboard slider.
True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators
around purchase intent.
Sales intelligence can mean a number of things, but in the case of DiscoverOrg, it's an in - depth solution spanning from «trigger events» that can indicate the presence
of purchase intent, to decision makers» verified contact data & job responsibilities, to predictive analytics based on content consumption.
«Our research into generational
home purchase intent in Canada, echoed by studies done in the U.S. by the National Association of Realtors, shows the dream of homeownership is very much alive in the hearts and minds of millennials,» says Phil Soper, Royal LePage president and CEO.
Any business can give customers a reason to invest their time — and at the same time heighten brand association and
increase purchase intent.
«In the U.S. specifically there has been a slowdown in e-reader sales but for those who buy them we see very
high purchase intent.»
According to Motorola, Moto Mods are the number one driver for
purchase intent for the Moto Z series, and there's 80 to 95 positive sentiment around them.
Using exclusive survey data, this report evaluates each device's potential for adoption based on four criteria: awareness, excitement, usefulness, and
purchase intent.
Research by Dynamic Logic indicates that ads integrated into the content of the website are the most effective at increasing awareness and
purchase intent.
«LIKEtoKNOW.it is the only technology that connects mobile social content to commerce and tracks sales cross-channel and on a global scale,» said founder Venz Box, «and it attracts an audience with
purchase intent.»
Content marketers can perform A / B testing for
purchase intent in a variety of ways.
While it's too early to measure any sales lift, Kroger says surveys of pet owners show «
purchase intent» has risen 22 percent for the new package.
People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to
purchase intent.»
Following investor meetings with GameStop Corp. (NYSE: GME), Wedbush said in a note released on Wednesday that it expects
the purchase intent for Nintendo Co., Ltd (ADR)(OTC: NTDOY)'s Switch and Microsoft Corporation (NASDAQ: MSFT)'s yet - to - be released Scorpio at Sony Corp (ADR)(NYSE: SNE)'s...