The
only thing a publisher has to offer at that point is a marketing machine, in exchange for a significantly reduced profit per sale on the part of the author.
In fact, if you look at realities, there's only one
thing a publisher does for you — makes it easier to get into a bookstore.
In a session immediately following this panel, hybrid author Dana Beth Weinberg, who helped author the resulting report, said one
thing publishers need to take away from this data is the need to rethink and restructure their contracts with authors, not just their tangible book contracts, but in a more social realm in terms of how they perceive of and treat their authors.
About This Series
Things Publishers Fear is an occasional series about the realities of publishing in the modern era.
You will also have learned something about what you need to do (which is, very briefly, get your book edited, illustrated, designed, promoted, reviewed, and distributed —
things a publisher routinely does, but which are difficult and expensive for an individual to do.
This woman's reaction is the kind of
thing publishers rely on as they pressure writers of genre fiction to stick to cut - and - dried formulas.
As The Observer says, «If MacGuffin does take off, mining this data for insights into human attention might be one of the
smartest things any publisher has done in some time.»
Michael Bhaskar on BookBrunch
Four Things Publishers Do Know «Virtually everyone's views on digital publishing exist in a -LSB-...]
I will say one
thing publishers think we are stupid as gaming community but most of us know who is doing right and wrong and usually look at the sales number will show what gamers approve and doesn't approve COD aside
For argument's sake, let's believe that Google believes its newest efforts to boost publishers — by promoting subscriptions, news literacy and other
things publishers like — will help publishers.
I wrote about this (from a slightly different perspective, but the case holds I feel) in a short series of articles on «
Things Publishers Fear ``.
When the contract does list the marketing services, they usually include
only things the publisher (or its «marketing arm») can do in - house — and that the writer can do more cheaply for himself or herself — for example, press releases and posts for the author's and publisher's own social media channels.
Hearing that one of the
last things Publishers are actually claiming to do, isn't actually being done, just reaffirms me even more.
Of course, no traditional publisher would ever have considered undertaking a project like LibriVox for so many reasons: the lack of quality control, the lack of business model and the lack of belief that so many people would be willing to do for free the kinds
of things publishers do for money.
This is without even considering
the things publishers could be doing to specifically help ebook sales such as creating ebook - optimised covers.
One notable workshop featured editors from major houses presenting
the things publishers could do for authors.
You know,
things publishers do.
But none of them are
things a publisher would do just for the hell of it; they'd have to see a competitive advantage or a competitive necessity.
As The Bookseller's Philip Jones put together a list of publishing innovations at The FutureBook, 10
Things Publishers Have Been Doing We Should Celebrate, his mentions of HarperCollins» activity included an online romance festival; The Chatsfield immersive storytelling venture from Harlequin Mills & Boon (which HarperCollins has acquired); participation in June's FutureBook Hack project in London, and more.
If I didn't self - publish, I'd still be paying attention, but gnashing my teeth at
the things my publisher wasn't doing.
Then make a list of
the things publishers need to change in order to win back authors.
For one
thing the publishers are going to have less money to offer as an advance.
There are
things my publishers have done well, and things they've done that I think were poorly conceived and poorly executed.
One
thing publishers do now is sort through an incredible amount of dross and publish a small percentage of the submissions they see.
One
thing publishers don't have to worry about from Oyster, says Ariha Setalvad, is that its e-book subscription service is no danger to brick and mortar bookstores.
If you look at this bolded list, you'll see all
the things publishers regularly complain about.
Finding a Literary Agent: Get a Literary Agent What Your Literary Agent Won't Do Five
Things Your Publisher Won't Tell You
For traditional authors who ARE going to a trade show, however, I do think there's an opportunity for the shows to do a bit more — for example, social media training,
the things their publishers are trying to help leverage.