As user acquisition costs continually rise and studios attempt to mimic more successful titles, Iliesiu says it's as if developers are investing in the stock market, an increasingly stressful venture.
Since mobile indie games now show up to 7.5 of their daily installs originating through Everyplay Replay, and
with user acquisition costs rapidly increasing, this free acquisition source is becoming a significant part of indie game developers» strategy.
That adds up to a lot of free advertising for Glu's games — a very important element in a world
where user acquisition costs are skyrocketing.
Moreover, his research showed as barriers to entry are further reduced and as
user acquisition costs continue to rise the only way to build a service that could gain wide brand recognition was to focus on providing an excellent user experience while substantially pushing down the costs of business operations.
The Chinese online dating industry is difficult to make profits in though, with low revenues per user compared to American sites, and high user churn levels leading to
significant user acquisition costs.
The traditional mobile model — amassing a massive amount of users quickly — is becoming less sustainable
because user acquisition costs are rising, developers and experts said.
It is imperative that Nintendo get this online system right as not only will it provide a better experience for gamers, it will also allow Nintendo to cross promote games and services and increase retention rates whilst
lowering user acquisition cost.
Traditional marketing and
user acquisition costs are rising dramatically, particularly in the mobile world.
And
these user acquisition costs can make a huge cut into what a paid user would pay.
Search activity per user was declining in mobile and
user acquisition costs were growing quarter over quarter.