"Brand authenticity" refers to the genuine and honest representation of a company or product. It means that the brand's messages, actions, and values align with its customers' expectations, without any exaggerations or deception. A brand that is authentic delivers on its promises, builds trust, and genuinely cares about its customers.
Full definition
Synonyms for individual words can be found below.
«brand»
«authenticity»
Sentences with «brand authenticity»
- This approach also embodies the new social contract being forged across social networks that promote brand authenticity. (postbeyond.com)
- The key to being effective in social media is creating brand authenticity. (pickawoowoo.com)
- In its fourth annual survey about brand authenticity, communications and public relations firm Cohn & Wolfe generated a ranking of the most authentic brands in the world. (entrepreneur.com)
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