Desirability means how much someone wants or prefers something. It refers to how attractive or appealing something is to people. Full definition
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Such a finding seems somewhat at odds with research conducted in the UK by Davies (2001) who investigated gender differences in perceived social desirability of different love styles. (interpersona.psychopen.eu)
New brand presence to accompany premium car maker's model offensive in the luxury segment — Focus on desirability, exclusive experiences and unforgettable moments in time (press.bmwgroup.com)
The Audi Aicon concept is an electric self - driving car that attempts to exude the same style, luxury, and air of desirability as Audi's current, human - driven models. (digitaltrends.com)