Desirability means how much someone wants or prefers something. It refers to how attractive or appealing something is to people.
Full definition
Such a finding seems somewhat at odds with research conducted in the UK by Davies (2001) who investigated gender differences in perceived
social desirability of different love styles.
New brand presence to accompany premium car maker's model offensive in the luxury segment — Focus
on desirability, exclusive experiences and unforgettable moments in time
The Audi Aicon concept is an electric self - driving car that attempts to exude the same style, luxury, and air of
desirability as Audi's current, human - driven models.
We also believe that researchers most likely overlooked the relevance of social
desirability bias in their study.
Ice cream was the most natural [food choice], because you have the built -
in desirability of ice cream as a world warms.
I feel like your views on real estate are highly colored by the fact that you've lived in New York and San Francisco, two areas that have experienced incredible bull markets due to falling crime, falling interest rates, foreign buying, and the
increased desirability of living in cities.
By associating the crate with praise, rewards and plenty of patience on your part, the crate becomes a place of
desirability for your your dog.
This car is all
about desirability but there's a lot more substance under the skin of this Mercedes GLE coupe than its unusual looks would suggest.
The upper map shows the best locations for turbines, based on wind conditions,
with desirability decreasing from blue to red to purple to pink to gold.
The company did a brilliant job with the original, offering virtually top - end specs for a low - end price, while also creating
desirability by making it difficult to get your hands on.
Moreover, the resemblance with the S - Class only works in favour of the car that offers a more premium appeal with an escalated
desirability quotient.
What I am surprised about is that it's a secret for now, but I have a hunch that at some point they're going to add that as a premium paid service for people that only want to swipe right on people that have a
high desirability score.
Measures include Marlowe - Crowne Social
Desirability Scale, the Posttraumatic Stress Scale for Domestic Violence, the Severity of Violence against Women Scales (SVAWS), and the Conflict Tactics Scale - Revised (CTS - 2).
In addition, the improvements in weight and depression might be attributable to greater attention from health care providers, typical fluctuation of symptoms, heightened social
desirability from the adolescents, or greater self - monitoring of weight status and emotional symptoms.
You probably already know the first thing on our list — a solid resume, one that clearly communicates your full range of achievements and your
overall desirability as an employee.
In a mid-size saloon segment long dominated by function
over desirability, the 2014 Optima cements the model's status as a trailblazer of combining style and substance in an affordably priced vehicle.
According to the Harvard Crimson, the men's team assessed the women's team based on
sexual desirability and physical appearance, even assigning them with «hypothetical sexual positions.»
How can frozen food brands harness the power of innovation to reinvent perceptions and re-inject
desirability into a cold category?
The five - door Leon is a good - looking car but the SC tries to create even
more desirability with its pin - sharp creases, lower roof, shorter wheelbase and flared rear wheel arches.
We scored
desirability based on yield (the percentage of accepted students who enroll), admissions, test scores, endowment, student - to - faculty ratio, retention, and as well as climate and the quality of facilities, housing, and dining.
The 208 has been an instant success and the 208 GTi will deliver even
stronger desirability with exhilaration, performance and panache.
«Part of romantic love, which came along a couple of centuries ago, included the notion that our search for love was a measure of our
own desirability in the world,» says Dan Slater, author of Love in the Time of Algorithms: What Technology Does to Meeting and Mating.
But we can't deny that success in this new class of crossovers requires a delicate balance
between desirability and practicality.
For the 2018 model year, Sentra receives a number of enhancements designed to up its already strong
desirability equation.
Some of this institutional vibe undoubtedly comes from the later careers and art
market desirability of many of the artists in FORTY.
Each year, ALG's Residual Value Awards recognize the vehicles and brands that deliver a complete product experience to their customers — exceptional vehicle quality, strong
brand desirability, and long - term reliability.
The addition of design - enabled technologies, such as our new infotainment system and the LED headlights demonstrate our drive towards ever
greater desirability for the customer.»
But both the Polo and Fiesta are outclassed when it comes to the interior quality and
sheer desirability of Audi's first - ever supermini, which feels better - built inside than many saloon cars.
The IRS doesn't provide a formula for value determination, so you should consider all of the items» factors,
including desirability and scarcity.
There's been a genericism to many devices, failing to design something that carried with it
real desirability.
Despite the
considerable desirability of alpha in a portfolio, many index benchmarks manage to beat asset managers the vast majority of the time.
These include a seminar by The Drinks Report entitled «Building a brand's
desirability through creative design»
Additionally, no matter how well a GT3 Touring is optioned, the
inherent desirability of the R remains king, thanks to a limited production run of just 991 units.
Which company would invest in the critically acclaimed luxury label had been hotly debated, as the combination of the brand's youth and reputation (it has won five CFDA awards), as well as its underdeveloped retail presence gave it
huge desirability and profit potential.
Judged in isolation the Peugeot's
instant desirability makes it hard to resist, even if the driving experience needs many detail improvements to fulfil its obvious promise.
While the design won't be to everyone's tastes, it will appeal to many, and the Mercedes badge on the nose has
proven desirability.
As Huawei's phones still don't have the
innate desirability of a Samsung or Apple, raw outer hardware was never going to be the top selling point of the Huawei P20 Pro.
Although you can't ignore the all -
round desirability of the Mercedes S63 AMG, the more engaging Jaguar gets the nod in terms of pure thrills.
Amazon understands that online retail success is all about maximizing profit while simultaneously remaining commercially desirable, so when it introduced the Kindle and realized it needed to ensure supply - to keep its customers happy - Amazon started building
commercial desirability relationships with... authors.
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