Even the least successful technology marketers reported an increase in leadership support (20 % to 40 %). (contentmarketinginstitute.com)
On the other hand, technology marketers rated nearly all of the tactics and paid methods they use as more effective this year. (contentmarketinginstitute.com)
For more insights into how technology marketers approach content marketing, download the entire report. (contentmarketinginstitute.com)