Every weekday we bring you the Ad Age / iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. (adage.com)
And Facebook will still use those third parties to help with ad measurement though Recode reports the company is re-evaluating that practice as well. (seekingalpha.com)
Points North is a firm founded by former executives with analytics experience going back to the old Jupiter Research digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party. (adage.com)