You can't possibly develop a marketing and book promotion plan when you have no idea who might be most receptive to your message. (yourwriterplatform.com)
While these are vital tools in a comprehensive book promotion plan, your most influential, important marketing tool is... your book itself. (selfpublishingrelief.com)
Then the publishers want to pick the authors who already demonstrate they have the ability to sell the book, and who come with a fully developed book promotion plan ready to implement. (mikespinak.com)