"Brand cachet" refers to the level of prestige or value associated with a particular brand. It means that a brand has a positive reputation and is highly regarded by consumers, making people see it as something special or desirable. Full definition
For buyers who weren't able to either afford or get in line quick enough for the sold - out, $ 1,150,000 McLaren P1, the McLaren 650S definitely can provide stunning performance and the ever - important brand cachet of a McLaren. (automobilemag.com)
You won't find monstrous V8 power under the hood or acres of room in the third row, but if you want a luxury SUV with brand cachet, standard all - wheel drive, sleek design and smart technology, the 2018 Audi Q7 nails the list. (kbb.com)
Although less powerful, much of its competition offers better brand cachet, daily driving comfort and ergonomics. (cnet.com)